Early Spring greetings from Leppävaara!
After the last network meeting on the 26th of January, we have been receiving several requests for Massidea.org guidelines. Therefore we took a look at the guidelines as they were and amended few details on them. The biggest change was combining 2 separate guidelines into one. Instead of having separate guidelines for basic users and group admins, we now have only one document where each Massidea.org feature is presented. This encourages all Massidea.org users to use every feature Massidea.org has to offer.
The updated version is available both in English and in Finnish both of which are attached to this entry. If you have any questions, comments or suggestions regarding these guidelines, please don’t hesitate to contact me at email@example.com.
- Go to groups and campaigns page by clicking “groups and campaigns” link in the upper main navigation. Recent campaigns are listed on the left column. Click show more if you want to see more campaigns or use this direct link to see all campaigns.
- Click the camping name where you want to link your content and you will be redirected to campaign page.
- Alternatively you can also select your group from recent groups list from the right column and click the group name.
- When you are in the group’s page, click campaign name in the group’s campaigns list.
- In a campaign page click “Link content” link. Then select your content in the list, which you want to link to campaign.
- Remember you can only add your own contents which are published. However, one content can be added to multiple campaigns.
- If you want to remove your content from the campaign, go to your own profile page by clicking your username in the top right corner (you must be logged in).
- Then click “Edit campaign links” link below the content which you want to remove from campaign.
- Remove the link(s) by click remove link.
- Go to groups and campaigns page by clicking “groups and campaigns” link in the upper main navigation.
- Recent groups are listed on the narrow right column. Click show more if you want to see more groups or use this direct link to see all groups
All groups: http://www.massidea.org/en/group/list
- Click the group name you want to join
- When you are in the group’s page, click “Join the group” link below “Add content” – button.
- Now you have joined the group and you should see your username in the group members list which is in the left column in the group’s front page.
- You can link your published content to your own contents or any other users contents.
- Go to other user’s content page in which you want to create a link (you can also go to your own content pages, if you want to link your own contents together).
- If you want to link a challenge or a vision, click “Add existing” link in box which above content headline. Then select your content in the list, which you want to link.
- If you want to link an idea, click “Add existing” link in box which below content body text. Then select your idea in the list, which you want to link.
- Now all individual contents are inked as a logical group, which stimulate your group members and other users to collaborate with you.
- Later on you can also delete your links. To delete links click your username in the top right corner (you must be logged in). Your own public profile page will be loaded. Then click “Edit content links” link below the content which links you want to modify and make the changes you want.
- Add you insight to Massidea.org by moving your cursor to “Add new content” button in top right corner in any page. Remember you have to be logged in before adding content.
- Then select one content type (challenge, idea or vision) and click it.
- Following content writing guidelines (Appendix 1) and upload your content to Massidea.org by filling the form.
- Depending on your preferences you can either 1) first write your insight e.g. MS word and then copy/paste it to Massidea.org form or 2) you directly write you insight to Massidea.org form.
- If you group manager has given you a specific viewpoint to create content follow that. Otherwise, you can freely select your own viewpoint, which however must be relevant to your group.
- It is important that you post your content in a group manager given timeframe if such timeframe has been given
- You can either publish your content right away or save it for later publication. Other users do not see saved contents, but will see publish content immediately.
- You can also modify or delete your published contents later on. To re-edit published content click your username in the top right corner (you must be logged in). Your own public profile page will be loaded. Then click “Edit” link below the content which you want to modify and make the changes you want. Then save the changed and your content will be published right away. Click delete-link if you want delete you content. You delete decision is final, so be careful since you cannot return the content once it is deleted.
- When using Massidea.org you should always be logged in, since your usage patterns helps Massidea.org to recommend contents and create linkages between different users.
- Read, comment and rate other users contents actively
- Go to www.massidea.org
- Click “Sign up” – link on top right corner in Home page
- Fill all fields in the “Sign up” –form and accept services agreement. Make sure that you remember you username and password since if you forget them you have create a new account. Then click “Create my account” button.
- Congratulations you have successfully created your own account! You are also already logged in.
- If you want to add more information to your personal profile, click “edit profile” – link in the confirmation page and fill those fields which you want. Make information public by clicking Public checkbox next to the field.
- You can also update your profile anytime when you are logged in. Click your username in the top right corner. Your own public profile page will be loaded. Then click “Edit profile” link below “Add new content” – button and update those fields which you want.
- You can immediately start adding content and share your case insights with your group members and other Massidea.org users.
- Use this account to all your group relating things. Of course we would be delighted if you use your account for other Massidea.org related things.
This guideline is aimed for 2010 Aalto Camp for Societal Innovation (later ACSI) group admin. Before reading these admin guidelines, read additional “Massidea.org guidelines to ACSI camp members” which describes the basic usage of Massidea.org.
Go to www.massidea.org and login by using your group case admin account
- ACSI coordinators has provided case admin account userid and password to you
- Navigate to your group’s home page
- Option 1
- Click your case admin username link on top right corner of the page
- In your case admin personal page click your own group name on the left column which lists all your groups
- Option 2
- Click groups and campaigns link in the middle of the top navigation
- Click your group name in the recent groups list (in the right hand column). If your group name is not visible in the list, click show more link below the recent group’s list
Once you have navigated to your group’s home page, click Create a campaign link on the right side of the page
Fill all fields in the “Create a campaign” –form and click create button.
Congratulations you have successfully created new campaign!.
If you want to add more campaigns go back to your group’s home page and click again Create a campaign page.
Ask your group members to join your group and link their contents to group’s campaign(s)
How to use campaigns during ACSI camp
To collect others’ opinions, launch a campaign that combines individual contents as an easy-to-navigate content collection page
Here are some suggestions how you can use campaigns during ACSI camp days
- Campaign 1: Today’s challenges relating to your case.
- What problems, needs and situations you and your group members can identify relating to your case which are stopping you achieving our case goals
- These challenges are good starting point to form a common understanding among your group.
- You can also ask group member to rate these challenges and then select the most important challenges to further development
Campaign 2: Visions of the future relating to your case.
- Vision can be a future scenario, trend or anti-trend, which is expected to be realized. It can also be seed of change or a weak signal from the future which might become reality. Vision should look at least 5 years a head.
- Collecting vision helps your case to understand the forthcoming market and develop your offering to match these scenarios
Campaign 3: Reference group opinion
- During the camp days, you should not limit your recourses to your own group members.
- Encourage your group members to activate their reference groups in Finland and other countries.
- Since Massidea.org is able to translate content to 52 languages reference groups can write contents in their own language.
Example campaigns for Kotka Culture Harbour – City of Kotka
Campaign 1: Today’s challenges in Kotka and Kotka Culture Harbour
- Aim is to understand what challenges Kotka’s and Kotka Culture Harbour’s are facing while developing and implementing their goals in practice. A good idea might be to identify similar cities or cases globally
- Once these challenges have been identified group members can rate which ones are the most critical. Users can also suggest their own solutions to these challenges
Campaign 2: Visions of the future in Kotka and Kotka Culture Harbour
- Aim is to understand what kind of future scenarios, trends, anti-trends, seed of change or a weak signal from the future might become reality which are affecting to Kotka and Kotka Culture Harbour development and implementation plans
- Once these visions have been identified group members can rate which ones are the most critical. Users can also suggest their own solutions to these visions
Campaign 3: Kotka’s citizens opinion
- Launch a campaign to collect opinions of the Kotka town’s citizens.
- You can collect challenges, ideas and visions
Campaign 4: Russians opinion about Kotka and Kotka Culture Harbour
- Launch a campaign to collect opinions of the Russian tourists
- A good idea is to have a Russian facilitator e.g. in St. Petersburg or in Vyborg which will combine and document these opinions to Massidea.org
Campaign 5: Iteration with reference groups
- You can also user campaigns as an interactive tool with your groups reference groups
- Once your group creates new insights, you can test them with your reference group by posting your new insight to one campaign and ask your reference group e.g. to identify challenges related to these insights or ask them to improve your groups thoughts. Do as many rounds as you wanT
Defining different content types
Today’s challenge. Problems and obstacles are stopping us from achieving our goals. Whether it’s a question of business or personal life related issues, we can turn problems into challenges and start solving them. Typically challenge defines a customer problem, need or occasion.
Vision of the future. Vision concerns the future, not the present day. Therefore you should look at least 5 years ahead, but rather 10 to 15 year or even more.
Vision can be a future scenario, trend or anti-trend, which is expected to be realized. It can also be seed of change or a weak signal from the future which might become reality. Typically vision defines a new science or technology discovery, which might become available to commercial use in the future.
Idea. Ideas are related to challenges or visions of the future. In other words, ideas are solutions to today’s challenges or suggestions how visions of the future might be realized.
In Massidea.org challenges, visions and ideas are always kept on separate documents. Do not mix these together in a one document. Moreover, present only one key point per uploaded content. If there is a need for multiple viewpoints, write separate documents and link them together later on. This procedure allows the seamless linkage between different contents.
Defining content structure
In the following we will introduce a structure to write content to Massidea.org.
Language. You can write in any language, yet English as global language is preferred. However, Massidea.org includes automated translation tool, which enables easy global communication. Our automated text translation is based on Google Translate which currently supports translation between 52 languages.
Headline (max length 140 characteristics). A good headline grab’s the reader’s attention and summarize the most important thought in one sentence and attracts reader to read the rest of the story.
Lead paragraph (max 320 char). A headline is followed by lead paragraph which together with headline sum up the whole content. The lead paragraph together with headline should give short answers to the 5Ws questions (what, why, who, when and where). Significantly this does not mean five individual sentences, but two to three sentences.
Body text (max 4.000 char). The further body text is elaborating the headline and lead paragraph and justify in more detail the author’s though. Basically it is answering to what, why, who, when and where questions in few sentences per questions.
References (max 2.000 char). It is important to reference to existing knowledge and show readers what your thoughts are based on.
Keywords (max 120 char, use commas to separate keywords). Massidea.org’s related contents recommendation feature is based on keywords. Therefore keywords are important, since they will determine whether readers and search engines will find your content. Related organizations and companies (max 120 char, use commas to separate). Author should also be able to identify potential organizations or companies, who might be interested in the author’s though. Later on this offers alternative search approach for users.
One sentence summary (max 140 char). Your research question, idea or opportunity/threat