Grounded on the beliefs of the open innovation, online social networks and web 2.0 we are suggesting a new people-to-people interaction based approach to support the national innovation activities. In order to generate new ideas our National Open Innovation System (NOIS) is combining two rival innovation sources (1) the technology and social foresight research and (2) the customer needs and experiences (i.e. customer orientation strategy) while following the principals of Triple Helix. As a result NOIS is an effective and comprehensive open innovation structure where university students and senior citizens are engaged as a significant resource for business community in order to fulfil the national innovation strategy as defined by governmental body.
Reference: Santonen, Teemu – Kaivo-oja, Jari & Suomala, Jyrki, (2007) , Introduction to National Open Innovation System (NOIS) Paradigm. A Preliminary Concept for Interchange. Finland Futures Research Centre, Turku School of Economics. 37 p. ISBN 978-951-564-544-9. FFRC eBooks 8/2007.