Notes from day 1 -- Monday 28.6.2010. Part 1. campaign by acsi10c3
Raw notes from the case group discussions, for group members to view, comment and enhance with their comments -- part 1
Group:
acsi10c3
Case group work program of the day:
Introducing Espoo Suurpelto and its surroundings in its current form. Background information on Espoo Suurpelto mainly by Jarno Suominen (Aalto University) and Olli-Pekka Hatanpää (Planning Manager for Uudenmaan liitto).
Discussion topics mainly concern Suominen’s presentation.The “Responsive City” view was introduced, applying the T3 (tiede, taide talous) and expanding on the existing “Living campus”, “Learning campus” and “Business campus”, i.e. Tapiola, Otaniemi and Keilaniemi. Suurpelto was thus introduced as the fourth new “campus”. This could be considered complementary, meeting the new demands of the new age. N.B. In a later working element of the session there was talk of branding the area as the 21st Tapiola (co-branding), but this issue was countered by whether we’re modelling Suurpelto as a living environment where the residential aspect is emphasised (as could be said for Tapiola).
Issue of urban sprawl has been considered problematic and something to be avoided and addressed where possible. Suurpelto could be considered as an example of urban sprawl. However, natural platforms such as the Metro can make
Some concerns were voiced over how much can be predetermined; much of the land is owned by private investors and thus often one must remind oneself that one needs to sell the ideas.
While private land owners are dominant in the development process from a capital perspective, it was suggested that ultimately Espoo City would be considered the main “customer” of the Espoo Suurpelto project as it has the most at stake (or most to gain), a final note on a somewhat confusing discussion on who would be clients/drivers of this project (to be separated from users or end-users of which there was less talk). This discussion was in conjunction with discussion over brands and their meaning. In this element, or phase of the session, could be summed with the stated statement “Brand is a promise, delivery is more difficult.” The issue of branding surfaced again towards the end of the session and remains as one of the most discussed issues.
Suominen asks: “what makes you choose the area?” i.e. why Suurpelto?
