Added: 25.03.2010 12:58
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VISITING TAMPERE

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Marketing

There are many attractions in Tampere that would be interesting for tourists but the city isn’t advertising itself well enough. There's only one tourist info center in Tampere, which is situated well, but you can't find for example any signs about its situation in the center. Also there should be more than one tourist info where all the companies can advertise themselves and where people can go and ask for help. One of the main things is to concentrate on Internet marketing, which is becoming the most important marketing area.

Language; attitude towards it

In tourism industry but also in service business we should invest more on language skills and at least in English skills. Tampere is getting popular between foreign students but also tourists when it's important to know how to communicate in English. Also problem is that some people are too shy or afraid to speak in English. Especially older people are afraid to communicate in English and they won't be able to give proper service for the client.
The other language problem is that still the entire still brochure isn't in English and the same problem is with signs, which are only in Finnish. And people aren't always ambitious to help foreigners.

Low-rate accommodation

There aren’t so many cheap hotels and hostels in Tampere. Young people and for example Ryan air- travelers would prefer cheaper options than the ones Tampere can offer now. Actually Tampere should but more effort on kind of accommodation

Parking space

People and specially families come to Tampere by car to do shopping or go to Särkänniemi etc. One of the problems is that there’s not enough parking space especially in the center. There’s only few bigger parking area and other parking areas are quite tiny.

Winter events

In Tampere we have a lot of summer events like festivals, sport events, amusement park etc. For winter there’ s not so many events or if there is the city doesn’t advertise them as much as they do summer events.

Road signs

Especially for tourists but also for locals is a problem to find road signs. You can’t find them from every crossroads and then you have to walk for example to the beginning of the street just for a street name.

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