Added: 13.04.2010 12:03
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High-quality nursing and leisure centre for the wealthy aged persons

The main core of this business idea is to offer high-quality services and living for the wealthy aged of Finland.

The main core of this business idea is to offer high-quality services and living for the wealthy aged of Finland. These people have got used to get only the best services and living during their more active period of life, therefore it is essential to continue with this standard of living also after it has got too difficult for them to live alone or without continued nursing and care. The core of this product would be comprehensive way of life, practically fulfilled with offering top-class housing, nutritious and vitamin-rich food, pampering services such as massages, spa treatments, hair dresser’s, medical treatments and private consulting and visits to museums, art galleries and trips abroad.

The markets for this kind of elite, high-class nursing home are limited, therefore the location and the number of customer places need to be carefully planned in advance before. Only few people have the financial and social possibility to participate to this kind of service. Location should be central, but still peaceful. Building and interior decorating planning should be made with thinking all the time the interest of the customers and their well-being. All the materials including wooden parts and textiles are chosen based on the fact that they are easy to take care of and they represent high-quality and classic designs. The name for this centre would be "Rauhala", this could be translated in English as a "centre of peace and rest".

The reason why it is important to start a nursing home of this kind is the fact that unless there is no possibility to live with high-quality life in Finland, we will lose this customer group to other countries who already have these kind of services and housing for wealthy people. Especially some areas, like Spain and Monaco, are luring wealthy aged persons to live and stay for the days of their senior-age.

References:

www.massidea.org

Your idea/solution in one sentence: Establish a new, modern high-quality nursing and leisure centre for the wealthy aged persons to Finland

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Comments

(18 May 2011)
It is hard to rate this article because the idea is good, text is well written (so thumbs up!) but still I don't like this elite people vs. poor people thing (thumbs down). So that is why I don't rate this article at all..
(05 May 2010)
I disagree, all elite -style project are increasing evergrowing chasm between people classes.