The one ingredient essential for a company to become an innovation driven firm is communications. In spite of an explosion of communication tools over the past decade, there are still many firms that do not communicate to their employees properly.
The one ingredient essential for a company to become an innovation driven firm is communications. In spite of an explosion of communication tools over the past decade, there are still many firms that do not communicate to their employees properly. And if employers dont communicate properly with their entire workforce, they should not expect that the firm will be as succesfull as those firms which do communicate in full.
When communication inside the firm does not work, employees can know their place within their department. They can know that they are part of a team building for example a wall. But they are unclear as to why they are building a wall or where that wall fits in the big picture. Although employees can contribute creative ideas, their ideas are largely limited to making better walls. While such suggestions are useful, it is worth bearing in mind that cathedral walls are different to house walls.
So why firms do not communicate completely with their people?
There can be many reasons. On wednesday 2.11 in free-choice course "Developing Ideas in Open Innovation platform" we discussed about those reasons. We also discussed why the communication usually fails. Which reasons make people misunderstand someone's message?
From attached files you can find some powerpoint presentation of that day.
Research question: Why does communication failure so often and why communication is so important?
Also, before the communication was done mainly by talking or using messengers. Nowadays there are several types of channels to use, but not everyone knows how to use them and more importantly: how to behave and what kind of language should be used when using these channels. Different people have different styles and it is sometimes very difficult to understand another's point of view when the communication is done via these channels (such as chats, email etc.).
The other thing that came to mind is how much people wants to read between lines. It is sometimes ridiculous. So much books and films has been understood in the wrong way. Readers want to find metastories that do not exist.