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How to market a new product or service in internet?
From this article you can find important questions when planning a marketing to new product or service. This article involves some course material for the TAMK's free-choice course "Developing of Ideas in Open Innovation Platform"
When doing a marketing plan to a new product or service, you should think for example these things.
Who are your target group?
•Age?
•Which kind of internet users they might be?
•Which kind of a websites/social media they are using?
Facebook,Twitter,Google+ or other social networking sites
Search engines like google or yahoo
youtube, spotify, mixeri etc.
internet-newspapers and their blogs
etc.
Competition?
• what strategies are other companies using (who have similar product/service)
• how to be better, more visible, more attractive
Costs
• Which method you are using: pay per click/pay per visit/pay per action etc? Why?
Which methods you are using?
• videos/audio/photos?
• advertisements in different kind of websites?
• are you promising something if people visit your company’s webpage?
• where customers find more information if they see the advertisement?
Modified 2011-11-16 17:57:48
Research question: How to market a new product or service in internet?
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