Added: 09.11.2011 18:11
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How to market a new product or service in internet?

From this article you can find important questions when planning a marketing to new product or service. This article involves some course material for the TAMK's free-choice course "Developing of Ideas in Open Innovation Platform"

When doing a marketing plan to a new product or service, you should think for example these things.

Who are your target group?
•Age?
•Which kind of internet users they might be?
•Which kind of a websites/social media they are using?
Facebook,Twitter,Google+ or other social networking sites
Search engines like google or yahoo
youtube, spotify, mixeri etc.
internet-newspapers and their blogs
etc.


Competition?
• what strategies are other companies using (who have similar product/service)
• how to be better, more visible, more attractive

Costs
• Which method you are using: pay per click/pay per visit/pay per action etc? Why?

Which methods you are using?
• videos/audio/photos?
• advertisements in different kind of websites?
• are you promising something if people visit your company’s webpage?
• where customers find more information if they see the advertisement?


Modified 2011-11-16 17:57:48

Research question: How to market a new product or service in internet?

Can you solve this challenge? or

Solution(s) for this content
User image
Energy drinks targeted for young men aged 15-25 could be marketed on different kinds of social media concerning entertainment, games and having fun.
User image
Social media are extending personal networks in society by taking interactions into another dimension. They are not or shouldn’t be replacing traditional linkage of contacts with other people, but allow different kind of social exchange.
User image
Marketing of a product or service through social media could be approached from definition of social media, highlighting main features and implement them in marketing solution. Here used on example of a hotel.

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