Added: 10.08.2010 19:35
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Electric goods with quality

Electric goods are very essential goods as like as convenience goods. But quality should be considered in operations

Electric goods are making our daily life easier than ever before. These are surprising us in every day with having very attractive attributes. But there is one problem arising that is making the customers confused in making their purchase decisions. The companies are showing the lucrative offers of the goods. But the quality is not being found as much as the customers expectations. This is a good ideas for the doing business. This policy is developing competitive advantages for the marketers but the customers are getting bothered.
Basically in Europe there is no such kind of facility to repair the goods. There are few but very expensive even more than the product cost. All of these problems would be solved if the manufacturers pay attention on quality of the product other than offered services. Many students in Finland complain that they are using internet modems of different companies but the service quality is too bad. They are offering 3.6MB speed but the actual speed is being experienced five to seven times less than the speed offered. But the users are not getting proper solutions to the problems. In this way the customers are getting disturbed. But all of these problems could be absent in the mind of the customers if the companies would promise to provide the quality products.

References:

Experience of the customers.

Your idea/solution in one sentence: Services after purchase should be paid less attention other than quality

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Comments

(22 May 2011)
Well, when it comes to wireless internet such as 3G, there are not governed rules that if you are promised you would get 3.6 MB, you must provide 3.6MB. You are often told that. you can get "up to 3.6MB" which literally means the speed could even be 0 at times :D Although its frustrating but I'm sure, its also about market competition and marketing strategies that they have. After all, behind great marketing there are great lies :P LOL