Added: 22.08.2010 12:01
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Application of telemarketing in Asia

Asian countries are providing opportunities for a huge market. Marketers are upgrading their promotional activities including telemarketing.

Use of the telephone as an interactive medium for promotion or promotion response; also known as teleselling. Telemarketing, a response vehicle, includes receiving orders, inquiries, and donation pledges in response to print and broadcast advertising, catalogs, and direct-mail promotions, and also receiving customer inquiries and complaints. Incoming telephone callers are usually given access to an in-wats number but may also call collect or call at their own expense. Outbound telemarketing is used to follow-up on inquiries, to sell products or services, to clarify or upgrade an order, or to gather information about consumers or other aspects of the market.
There is a huge potential market in Asian countries. The marketers are upgrading their promotional activities. Telemarketing is among the activities. But there is a problem to expand this marketing policy as the majority customers are not familiar with the technology till now. Therefore the marketers are working the urban areas to make an impact to the rural areas. They hope to be responded nicely.

References:

Answers.com and present market situation in Asia

Research question: How can be this marketing strategy be easier to apply?

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